Strengths

• Knowledge of industry within management team.
• Location: Centre of business population.
• Unique focus: Receiving House.
• Superior facilities and equipment.
• Current shareholder subsidy.

Weakness

• Risk that no tenant will be identified or forthcoming to rent the theatre.

Threats

• Another local theatre splits audience potential with similar focus.
• South African currency further devalues, creating increasing difficulty in importing world-class product.