Challenge:

• Decreasing subsidy from council
• Current Income = R3.5 mil
• Current Expenditure = R27.5 mil

Solution:

• Increase visitors to the zoo through an aggressive marketing campaign
• Increase revenue streams

Aggressive Marketing Campaign
Increase visitors by 5%, 20% and 50%

• Schools – competition where school wins a prize
• Children – partnerships with eg. Toysorous, MacDonalds
• Families – Clean, good, quality time
• Tourists – major attraction in the middle of the city
• Membership – 'Frequent Visitor' programme
• Maximise Event attendance.

Increase Revenue Streams
Increase revenue by 5%, 20% and 50%

• World-class Restaurant/Food Court
• World-class Retail shop
• World-class Conference Facilities
• Children's Zoo with party facilities
• Fun Fair
• Memberships – 'Frequent Visitor' programme
• Source Sponsorships
• Sustained effort throughout the year

Challenge:
Brand new financial department in 100 yrs

Solution:
Improve financial management

Financial Management

• Improve entrance and gate control: Separate payment from entry
• Proper recording and reporting of visitors: 450 000 vs 300 000
• Financial policies & procedures

Challenge:
Bad practices that compromise productivity.

Solution:

• Instill a culture of working
• Ensure performance contracts for all employees
• Strategic Operational Plan, translated to action plans for all employees.

Challenge:
Large gap between White 'professional' staff and Black 'Labourers'

Solution:

• Skills Audit and Training Need Analysis
• Training and Development Plan funded by 1% of Salary Bill
• Meeting employment equity targets
• HR policies and procedures

Challenge:
Formal relationships with local and international organisations negligible

Solution:

• Identify relevant organisations and formalise relationships
• Form twin-sister relationships with international zoos.

Challenge:
Aging infrastructure and the history of poor customer service

Solution:

• Increase the number of parking bays
• Upgrade and revamp toilet facilities
• Construction of ramps for the disabled
• Improve Security
• Manage customer relations effectively – compliments & complaints.
• Optimise events planned

Adherance to:

• PAAZAB
• WAZA
• Municipal By-Laws
• OHSACT